CRAFT CLASS: Marketing, Branding & Building Your Author Platform

by Hillary DePiano

January 4-29, 2027

Though often used interchangeably, both your author platform and your brand are essential tools for building a writing career. How can a blog help you sell books? Are social sites like Twitter (X) and Facebook good for anything other than wasting time? Are there time-tested strategies that work no matter which platform is the latest fad? Author Hillary DePiano will show you how to make your online platforms work for you by building your audience, marketing your work and growing your writing career…even before the big book deal! Learn about:

  • Marketing basics & the philosophy of advertising
  • Bonus: How tech savvy are your readers?
  • Take advantage of your existing author platform
  • Tap into your network
  • Expand your reach
  • Think outside the box
  • Bonus: know your limits
  • Conclusion & recap of all lessons

Hillary DePiano is a playwright, fiction and non-fiction author best known for funny fairy tales, sweet slapstick and upbeat writing advice. With over two dozen plays for everyone from pre-schoolers and up, she’s been honored to have work performed in schools and theatres around the world. A consummate cheerleader for writers at every experience level, Hillary teaches various workshops and writing classes on everything from marketing to storycraft and beyond. For more information, visit HillaryDePiano.com.

$40 per class ($35 if paid by check) at Register

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