SPECIAL CLASS: Book Marketing Magic
by Laurie Schnebly Campbell
January 12-23, 2026
First off, it’s a crapshoot. No matter how wonderful your book, there’s no guarantee that ANY kind of marketing will create a significant boost in sales. We often hear otherwise from all kinds of experts, but nobody—even with 48 years in marketing—can promise magical results for any title at any time. I’d feel like pond scum saying “come discover your best route to selling more books!” All I can promise is to show you possibilities that MIGHT work…so you can mix & match and see which options sound the most useful for you:
- Earned and Paid Media: Advertising, Publicity, Websites
- Network: Endorsements, Guest Blogs, Joint Promos, Street Teams
- Outreach: Crowdfunding, Freebies, Libraries, Newsletters
- Research: Awards, Distribution, Events, Reviews, Target Audience
- Social Media Content: Articles, Giveaways, Platforms, Videos
- Word-of-Mouth: Email, In-Person Appearances, Podcasts, Swag
Laurie Schnebly Campbell (www.booklaurie.com) loves it when writers rave about her classes, especially when she’s teaching one for the first time. Here’s what some have said about other classes: “Incredibly helpful.” “Definitely the best I’ve been in.” And from a latecomer “…sparked more creativity in the last three days than I think I’ve had in three months.”
$40 per class ($35 if paid by check) at Register
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